What Is the Easy Path to Publishing Riches Overnight? A Delusion
When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up.
Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown an annoying tendency to flash a giant middle finger at the pundits, adapting rather than extincting.)
Meanwhile, the bloggers who had been trying to make money from consulting to other bloggers had moved on – to become, I suppose, black-hat SEO experts, then white-hat SEO consultants, then social-media marketers, content marketers, or whatever the current shiny new title is for the buzzards who feed on greed and insecurity in the online world. (Other than “Facebook executives”, that is.)
So when I looked back over the biggest publishing delusions of the past decade for my recent “Decade of Delusions” article for Publishing Executive, the easy-money-from-blogging delusion didn’t make the cut. The blogosphere’s version of the Pets.com sock puppet no longer seemed relevant to the publishing world in general.