What Magazine Publishers Can Learn From "The Da Vinci Code" Giveaway
They did it again. At least once a year for the past dozen years, a magazine I have never even seen sent me a direct mail piece asking me to subscribe.
And, as usual, amidst all of the breathless marketing copy in the elaborate package, this year’s missive contained no actual content from the magazine. No one-page excerpt of an article. No highlighted paragraph. Not even a pithy quotation.