Wired and The New Yorker Pull Back on Flipboard
Some magazines are developing Flipboard fatigue. Wired and The New Yorker are suspending efforts to sell ads on the platform and replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles.
"Wired is pulling back," said Howard Mittman, VP and publisher at the magazine. "Our intention is to adapt our model to allow Flipboard users to know what content at Wired is out there. It will have a headline and a sentence leading to a URL.