With Instant Articles, Facebook Shows Us What Paper Was For
FACEBOOK PAPER WAS a strange thing. After its release early last year, the extravagant news-reading smartphone app that unbundled the News Feed from the rest of Facebook quickly faded from view. But now it's paying dividends-at least for Facebook.
On Wednesday, the company rolled out what it calls Instant Articles: stories from big-name news outlets that appear within Facebook's iPhone app in their entirety rather than simply as a link to elsewhere on the web. In order words, you needn't leave Facebook's app in order to read the latest from The New York Times, The Atlantic, or The Guardian.