The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers.
Like all publishers with advertising as part of their model, the Journal is looking to get more money from readers as it grapples with declining ad revenue. The Journal is a publishing outlier in that it gets more money from readers than advertising; circulation revenue surpassed advertising revenue in the last fiscal year.
The Journal has been protective of that revenue stream. It’s been conservative about spreading its editorial content on social platforms such as Facebook where the monetization opportunities are unclear. It’s closed up loopholes that enabled people to access articles for free and built a module to share articles across News Corp publications.