10 Production Tips for the New Year
The start of a new year provides an opportunity to take a fresh look at your production processes and strategies to streamline workflows, improve efficiencies, lower your costs, and identify new revenue opportunities. Bruce Jensen, vice president of sales at Transcontinental Printing, offered the following tips to Publishing Executive Inbox readers.
1. Take a total cost view. If you're stuck in a per-thousand mentality, you'll likely end up being penny-wise and pound-foolish. Today's demand-driven best practices often result in higher costs in some areas but lower total costs throughout the entire production supply chain.
2. Get your in-house tech skills up to speed. Workflows are more collaborative than ever. If your staff isn't technologically up to speed, you'll undoubtedly fail to capture some benefits along the way. Ask your printer for help if you need it.
3. Drive it digitally. Make the effort to work with your printer to digitally drive as many production processes as possible. This is how you bring more speed, cost efficiencies and often quality to print reproduction.
4. Start by thinking about distribution. Saving money on distribution as well as ensuring fast, accurate delivery starts with the planning process. You need to establish distribution objectives at the outset and then consider those at every stage of production. For example, you can eliminate your magazine from co-mailing savings by not conforming to dimensional and thickness standards. Form a distribution team that includes representatives from creative, production and your print provider.
5. Enhance your covers on the cheap. Everyone recognizes the value of a great magazine cover, and you'll get the most bang for your buck with ink and coating techniques performed in-line during the normal printing process. New ink techniques, like MetalFX® technology, print standard CMYK inks on top of specially modified silver ink to enable the creation of up to 104 million metallic colors-all on a five-unit press.