10 Tips for Choosing a Magazine Printer
The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those.
Lots of printers can print magazines. (“Sure, we print magazines. We print everything,” says Vinny, that fast-talking friend of a friend who sells for a local printing company. “We gotta lot of open press time, so I can give you a great deal.”) But most magazine publishers need a printer that can do more than print.
Magazine publishers usually ask their printers to receive, process, and store page files from a variety of sources, including ad agencies that increasingly don’t know how to create a print-ready PDF. We need them to bind a variety of cards, cover wraps, and inserts that are supplied by other printers, then to print addresses onto some copies but not onto others.
Printers presort our subscriber files, keep us in compliance with postal regulations, manage the shipment of some copies to far-flung places, and put others into storage for future use. (See Tip #1).
Read on for 10 tips for selecting a printer.
Related story: The Publishing Executive Top 20 Magazine Printers 2016