10 Tough Questions To Ask About Your Print Magazine
Sure, your publishing company has had its hands full with digital media the past few years. As soon as you got a handle on monetizing your website, along came smartphones and ad blockers to trash your business plans.
Meanwhile, your print magazine has kept chugging along, probably not as profitable as it used to be but still bringing in most of your revenue. If you’re like many publishers these days, that faithful old jalopy needs some attention—maybe a tune-up to meet the needs of a changed audience, maybe a complete overhaul of its business model. It’s time to ask some tough questions about your magazine that could result in that old engine running more profitably.
Be sure to read the companion piece to this article, “10 Questions To Ask Your Printer,” which raises some strategic questions that you can address in consultation with your printer, such as what kind of special advertising packages you should pitch to your advertisers and whether to change the paper you use. But first, here are 10 important questions about your magazine that you’ll need to answer mostly on your own.