Executive Briefings: Fast Stats
2009 Advertising Round-up
B-to-B magazine ad pages fell 28.6% in 2009 vs. 2008. Ad revenues declined 24% during the same period. Consumer magazines fared marginally better in 2009, with ad pages dropping by 25.6% and revenue falling 18.1%.
Sources: American Business Media's Business Information Network and Magazine Publishers of America's Publishers Information Bureau
Facebook > Google
Facebook has surpassed Google as the most visited Web site in the United States. The social networking site now has more than 400 million regular users worldwide and garnered 7.07% of all Internet traffic during the second week of March (ahead of Google's 7.04%). Facebook has outpaced Google's traffic for a day at a time in the past, but the second week of March is the first time its lead was sustained for one week.
Online Marketing Increasing in Importance
66% of all marketers increased their budgets for e-mail marketing in 2009, and nearly half increased their budgets for online community creation and management; 85% said that online marketing is increasing in importance.
Source: EROI's "Online Marketing Trends: What Worked in 2009 and What to Expect in 2010"