2010 Hall of Fame: Bill Amstutz
Sometimes it seems someone was simply destined for something—a child obsessed with watching the constellations and the moon shift in the night sky becoming an astronomer, or with an unquenchable thirst for writing becoming an author. For Bill Amstutz, that destiny, was, interestingly enough, being inducted into the Hall of Fame.
He was a student at RIT, which co-hosts the Printing Impressions/RIT Hall of Fame—held in conjunction with the Publishing Executive Hall of Fame—recognizing excellence in printing and manufacturing. "I remember the Hall of Fame … [and that I] thought about being a Hall of Famer," recalls Amstutz, who is now director of publishing operations and strategic planning for New York-based NewBay Media. "It means something coming from RIT; there were pictures on the wall of the printing building where the Hall of Famers were, and I remember thinking that that was cool, and it was an honor to be a part of it."
Today, Amstutz can consider his aspirations fulfilled as a 2010 inductee into the Publishing Executive Hall of Fame.
Fun With … Scitex?
Amstutz's first magazine publishing experience was as an editor for RIT's weekly magazine. But the lure of the print production process quickly won him over. "We were doing a lot of creative things … at that time. Because digital publishing had just begun, we were able to use the old Scitex [printing system], where we could manipulate photographs, and produce four-color magazines or black and white …, and it was really fun, and I decided I wanted to be in magazine publishing. So I switched my major to printing, got my degree, and you know, the rest is history."
History, as it turns out, led Amstutz, postgraduation, to San Francisco, where he worked for a prepress house, whose customer was magazine publisher Miller Freeman (MF), owned at the time by global media company United Business Media (UBM). "… A job opened up there," he explains of his transition to MF, where he worked from 1991 to 2006 in various capacities, including running production operations in New York, and then on Long Island for newly acquired b-to-b media company CMP Media.