2010 Hall of Fame: Bill Amstutz
"Bill's vast understanding of modern media, both strategic and tactical … defines his value to NewBay and the broader publishing community." says Steve Palm, NewBay's president and CEO.
What concerns Amstutz the most, he says, is "the bad rap that printed magazines get. People [keep saying] that print is dead …, but I think … that [it is] still important. Maybe I've listened to Steve Palm too much," he laughs, "but I think that there's a way to build your business focusing on print."
A Noble Endeavor
In addition to believing in print's continuing value, a pinch of idealism has helped Amstutz through difficult times in his career. "I've always sort of felt idealistically about magazine publishing as being an influence on the culture, the community, and … I try to keep that mind-set even when you get into the weeds," he says. "I kind of always like to think what we do is somewhat noble."
Perhaps this is part of what inspires him to share his knowledge with others, serving on the editorial advisory board for Publishing Executive and as president of the Publishers Production Forum for 10 years and counting. He has spoken at numerous industry events and was co-chair of the 2008 Publishing Business Conference and Expo. He was the first chairman of American Business Media's (ABM) production technology committee in 1996.
For those who know Amstutz, however, one of his greatest assets is his unique sense of humor. "Bill has a wry sense of humor and an almost perverse hatred of my beloved Yankees," says Weitzner. "He is an unrepentant Cleveland Indians fan, and that makes him almost lovable."
However, "in all seriousness," notes Weitzner, "he is so deserving of this honor. I can't think of anyone else in the publishing business with his combination of technical knowledge, management skill and cultural acumen." PE