44 Tips For Maximizing Revenue From Virtual Events
2. Setting up a permanent venue opens up new options.
A permanent show venue, often called a perpetual environment, can keep audiences engaged and increase opportunities for lead generation. "It opens up new directions, and it takes the pressure off having to … generate enough leads during a one or two day event," he says. Perpetual environments also work well with a "hybrid" model, combining physical and virtual shows, because the momentum from the physical show can be carried over into the online space.
3. Events can be a valuable audience development tool.
Search optimization, social media integration and "outward facing" rich media can drive audiences to a virtual space, Selman says. Perpetual spaces, if designed properly, are rich depositories of valuable, curated information that can attract and retain audiences from the open Web.
Lead Sales Account Executive
Expos2 offers a virtual events platform and consulting services for trade shows, job fairs, e-commerce and conferences.
4. Be sure you articulate value to sponsors.
While sponsorship and booth space at virtual shows don't bring what they would at live events (Aouriri says you generally want to charge 1/3 to 1/2 of what you would at a physical event), make sure you are communicating to potential sponsors the true value of what you offer by stressing the value of broader exposure and one-on-one interactions.
5. Attendees want to speak with people.
Don't let the fact that you can archive shows distract from the importance of direct connections. "We've found that what people really want when they show up during the live portion is to speak with people. Your best opportunity as a vendor to get quality leads is during the interactions you make while staffing your booth," he says. Stress with exhibitors the importance of having someone in the booth for the live event.