44 Tips For Maximizing Revenue From Virtual Events
Group Vice President
Inxpo provides branded virtual conferences, events, trade shows, webcasts and interactive business environments.
10. Find new ways to incorporate branding and messaging into events.
In addition to the standard banners and booth space, Klombers recommends incorporating interactive activities such as social games. "I happen to be a huge fan of a trivia game, where the host of the event or sponsor of the game writes the questions and the answers, so there's intelligence and education taking place," she says. "… You are fostering connections as well as networking among attendees or between attendees and sponsors."
Another idea is video ads—short clips or commercials placed in selected areas of the event. "Attendees might opti-view the video by clicking on the video player, or it can play automatically when, for instance, an attendee enters a networking lounge for the first time," Klombers says.
A third way to incorporate branding is through scrolling text similar to ticker tape, which can appear in various parts of the digital environment. "They can include hyperlinks to both external Web pages or internal spaces such as a sponsor booth," she says.
11. Promote sponsors' social media presence.
"I like the use of social media integration … to create chatter within digital event platforms," she says. Bringing social media content into the event can mean setting up a "social suite" featuring attendees' and sponsors' social media content, with direct links to Facebook fan pages.
12. Encourage certain audience behaviors with incentives.
InExpo incorporates prizes and giveaways into events, earned through points. Attendees earn points by attending sessions and booths, with more points given based on the value of the interaction (such as 100 points for a direct interaction with a booth sponsor).