44 Tips For Maximizing Revenue From Virtual Events
17. If you have a perpetual environment, send audiences there all year round.
GreenBiz actively drives users of its website and other digital products to its virtual environment. "When we write an article around smarter building on our traditional website, for instance, we will put a link through to this virtual environment to encourage people to go check out what we have there, because all the stuff we have will be on demand," he says. This means sponsors continue to have people downloading whitepapers, and are building category-specific lead pools, even when events are not live.
18. Train booth sponsors.
There is a learning curve in the beginning for booth sponsors, Faurot says. Show producers can help sponsors understand how best to set up booths and staff them, incentivize with prizes and giveaways, and utilize other best practices.
19. Temporal events are important.
While maintaining a 12-month platform, GreenBiz holds monthly events and webcasts that bring large numbers of people through the virtual show environment. "On-demand is nice … but people like to have something in their calendar that says I am going to watch this at 10 a.m. on Tuesday," Faurot says. "It really helps."
20. Expand your definition of 'booth.'
"We're moving to less of a booth metaphor," says Faurot, because what sponsors set up in his environment are really better described as resource centers, with lounge-like virtual spaces and multimedia capabilities.
Vice President, Investor Relations Products and Services
PR Newswire runs monthly investor relations conferences online, providing a platform for publicly-traded companies to reach out to investors.
21. Drive attendees directly to sponsor booths at the conclusion of sessions.
Built in exit actions can take session attendees right to sponsors' booths for direct interaction and further discussion of topics relevant to their message. For PR Newswire, this is accomplished through Q&A sessions that transfer attendees from presentation to booth as they engage with a company.