44 Tips For Maximizing Revenue From Virtual Events
22. Tout extended reach to a target audience.
One of the great advantages of virtual shows for the presenting sponsors is unprecedented access to a wide target audience, Viglotti says. The investor relations conferences, for instance, allow individual investors the type of access they would normally only have if traveling to a company's annual meeting.
23. More content = more attendees (and sponsors).
"The more content we have for our conference, the more attendees we end up having, and the more engagement," Viglotti says. To increase breadth of content, he is looking to shorten presentation times, decreasing presentation slots from one hour to 30 minutes.
"It's more like the live world," he says. "The dialogue can continue in the booth, and by shortening the presentation time, I can bring in more presenting companies."
24. Promoting the next show can increase exposure to previous shows.
Producers that hold regular events can reap an extra benefit by bringing new show registrants to an archived show environment. "One thing I stress with companies is we are really providing 90 days of visibility," he says. "I've had companies get 400-percent greater viewership of their presentation in archive. … As new registrations come in, as we promote the next show, there's that opportunity to be exposed to other companies."
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UBM Studios is a digital events and marketing services provider owned by UBM LLC, which also owns PR Newswire.
25. Smaller shows can be an easier sell.
Depending on your audience and goals, targeted, limited-purpose shows can sometimes provide surer return on investment (ROI) than a broad-based show. One example would be an online product launch featuring a launch video and demo, and if desired, product demonstrations, chats with project managers and other features.