44 Tips For Maximizing Revenue From Virtual Events
Offering a virtual component to in-person events means more revenue can be tacked on to an event sponsorship. The argument is especially compelling if you can offer expanded access and exposure to a client's message on top of an exclusive, intimate physical gathering.
30. Put together a virtual room or lounge around a topic.
Offering custom rooms in addition to an exhibit hall can be a great way to increase value for sponsors and exhibitors.
31. Think outside the booth.
For a recent virtual show put on by an association, exhibitors "got into a competition over who could build the best virtual booth," Vidal says. "They were more like virtual rooms. Some of them looked like a store." Technology such as Flash can enable sophisticated engagement with products and brands within these environments. such as offering the ability to hover a mouse over a product and have a picture or video pop up.
32. Bring e-commerce to the booth space.
Related to the above, some shows are now enabling vendors to include e-commerce options in their presentation spaces. "You can look at products, browse and actually buy from right within the virtual booth," Vidal says. PE