5 Tips for E-newsletter Success
Anyone can send out an e-newsletter. But not everyone can make it relevant to the readers and advertisers, make it enticing enough to open and read consistently, and make sure it’s being sent to people who actually want to receive it. In other words, not everyone can make it valuable … and profitable. To maximize the success of your e-newsletters, Huw Griffiths—director, marketing, for Got Corp.’s e-mail marketing service Campaigner—offers the following five tips.
1) Stay consistent
No matter when your send schedule is, keep to it. Maintaining consistency, including send dates, number of sends per month and types of content, will help build trust and improve your reputation. Lastly, make sure you send what your subscribers signed up to receive. Adding one subscriber to a second publication list or news alerts from the same publication may seem like a good idea, but if they didn’t ask themselves, it’s probably not something they wanted.
2) Make it personal
Basic customization, including first name personalization, is a quick and easy way to start building a relationship with each subscriber. Targeting the e-mail content based on your subscribers’ location, interests, or past purchases will further increase the likelihood of being noticed and opened. The more personal the message is as a whole, the more likely your subscribers will stay loyal.
3) Respect your audience
4) Keep the creative fresh
While you shouldn’t redesign your HTML regularly, research indicates that small alterations can improve results. For example, test the use of buttons versus links.