5 Tips and Tricks for Stress-Free Success
Simple but powerful tactics that BoSacks believes will ensure that you find success in your job and have fun while doing it.
In this age of magazine marketing, there is a repetitive plethora of passionate things that magazines do to lift circulation, and drive old and new readership to the coveted printed page. Circulators swear to me that this dark magic works. So as not to be a stick in the mud and an accused nonbeliever in the psycho-circulation alchemy of magazine distribution, I am going to create my own BoSacks' list of tips and tricks for magazine professionals. This list contains tried-and-true methods honed to molecular perfection after 35 years in the salted mines of publishing's heaven and hell.
1. Bo's all-time trick and rule No. 1 is: If something isn't working, first check to see if it is plugged in.
This simple rule, taught to Bo's children, friends, students and co-workers, has saved countless hours of frustration. I have taught this trick over the years to so many people that I am convinced that it can be an identifiable statistic on the bottom line of the nation's GNP.
This concept is translatable to almost any problem. Simply distill the issues to their lowest common denominator and look for the plug that makes it run.
You will be surprised at how effective it is with minimum practice. Just repeat after me: "Where is that damn plug?" This applies to almost any project, and to people as well as machines. With people, printers and committees, the power source is motivation. Check to see that the motivation is properly plugged in. The results are amazing.
2. The second greatest Bo-rule is again simple in the retelling, but holds as much cosmic truth as any of the Dali Lama's incantations. It could be applied to any industry, but has been proven most effective in the magazine industry. Here it is distilled to its most basic form: Don't panic. The magazine always gets out.