6 Tips for Redesigning Your Magazine’s Web Site
Tips from Bryant Rousseau, editorial director, digital media, McGraw-Hill Construction
1. Any site that’s not at a 1,000-pixel-wide layout is way behind the times. Your readers are ready for it, if you’re still holding back.
2. Make sure—whether it’s on the editorial side or from your art department—that you have someone with great design and information-architecture sense.
3. Find good third-party partners who can help you with your community tools, video or blog-syndication service. There are a lot of good companies out there with solutions that can help your site.
4. Realize that this is the future and that you need to invest in a dedicated Web editor, or in carving out significant time for your print journalists to devote to the Web. If you’re not, you are shooting yourself in the foot.
Tips from Susannah Shepherd, design director, digital media, McGraw-Hill Construction
5. White space is very important, because clutter is really hard for users to deal with. So try to keep your articles very open and clear.
6. One of the most important things to keep in mind when designing a site for niche users is to know why they come to your site and what they are looking for. … It’s really important to do audience research and surveys to find out what the people need from your site. Build on that, and you will have a much more successful site.
Related story: Web Sitings: The Architecture Behind a Site Redesign