BoSacks: The Profit Prophet: 7 Tips for Advancing Your Career
Every year our esteemed Publishing Executive Editor Noelle Skodzinski calls me with a reminder about our annual tips and tricks issue. For many years, I have written about many subjects, ideas and methodologies that I have developed in the publishing wars over the past 40 years. This year I am going to cover briefly some on-the-job advice for your prolonged revenue continuity.
1. Excellence matters, but not as you might expect.
If you excel at your job, you'll get noticed. That is usually a good thing. I have always felt that it was my responsibility to make my boss look good. In addition, your personal excellence on the job will be broadcast throughout the industry. What is most important to your career is industrywide acknowledgement of your prowess. People like to gossip. If you excel at your job, it will be a topic of conversation in and, most importantly, outside of the office.
2. Marketing yourself is part of your career goal.
If you are not perceived as adding value to your company and your co-workers, there is little chance that you will have a successful career. Be knowledgeable of your strengths, and use them to promote your usefulness. Not to get too metaphysical, but you must be the success you wish to have.
3. Staying current is not nearly enough.
The technology you use today may, and most likely will, become obsolete tomorrow. You sure as heck don't want to go out with a dead-end job tied to a dead-end technology. Your long-term career is contingent upon your ability to use and understand ever-changing technologic trends. This is a far cry from the legacy thinking of the 20th century where nothing changed greatly for decades. Change is now a constant, and must be considered your friend and companion. This is critical thinking to your long-term career strategy.