Social Media Spotlight: 7 Ways to Tweet Your Event to the Top
Campaign Highlights and Tips
When the staff of Falls Church, Va.-based 1105 Government Information Group—an integrated information and media provider for the government information-technology market that produces print, online, event, custom media and research products—was planning the launch of its Open Government & Innovations (OGI) Conference in Washington, D.C., last year, they knew they wanted social media to play a significant role in the event.
1. "We actually [hired] someone [to] work with us who is an expert in social media," says Christina Condos, 1105's vice president of events. "She gave us a lot of really good advice as far as how to do it, and then it was a lot of trial and error, because some things work better than others with different audiences."
2. A tactic that helped encourage conference attendees to tweet throughout the event was a "TwitterBoard" that was set up in the main room where most of the larger sessions were held. The board displayed a live feed of tweets about the event. "It was really very interesting to see the comments [that were being tweeted]. There were people commenting who were in that room, but then also people who commented that weren't [at the event]," says Condos. "It worked. ... It made the event bigger than it was because it brought it outside the convention center."
3. Because the OGI conference generated so many tweets, and as a way to further the discussion after the event was over, 1105 compiled all of the tweets from the event into a "TweetBook," which the company made available as a PDF file to be downloaded for free on the event's website. "I've seen a lot of events do it since then, but I believe we were one of the first," notes Condos of the TweetBook.