Social Media Spotlight: 7 Ways to Tweet Your Event to the Top
"I think that TweetBook was really valuable," she continues. "It started a lot of people thinking about ways to engage beyond the normal talking head at an event."
4. Additionally, 1105 generated revenue by selling sponsorships for both the TwitterBoard and the TweetBook.
While Twitter helped to buoy the OGI Conference's success, Condos believes Facebook and LinkedIn generally are "much more valuable" for business events. Condos' staff is active in LinkedIn groups related to the event, which it utilizes for speaker acquisitions, and maintains a Facebook page for the OGI Conference. "I think as time goes on, we'll develop a more defined strategy," Condos says. "We're trying to figure out where the value is."
5. Condos advises that it's key to have your event staff encourage both speakers and exhibitors to tweet and use other forms of social media to create excitement beyond the traditional promotion of the event. While 1105 does not currently have a full-time staff member devoted to social media marketing, she believes it's an important position that many companies will be adding to their staffs, if they haven't already. "We don't have anyone dedicated to it [now], but I see it coming," she says.
6. In the meantime, to help Condos' current staff with its social media efforts, interns have proven to be helpful. "They're communication majors, and this is a big part of their schooling," she says. "They've been extremely helpful in getting us in the right direction because it's inherent to them. That's their age; it's like they've never known anything different."
7. Condos also stresses the importance of promoting events through social media year-round.
"[Social media] makes events a lot more interactive, which is key, and it makes the events live a lot longer because there's so much discussion [outside of the actual event]," says Condos. "If you look at the press after [the 2009 OGI Conference]-and there was a lot of it-we got a lot of people saying it was one of the best events they had attended that year. I think a lot of it was because of the constant engagement, and not just in terms of promoting and banging them over the head to exhibit and attend, but engaging them in their opinion and their point of view.