When Directness Pays Off
8. Tuesdays and Thursdays are "hot."
Most expert e-mail marketers agree that Tuesdays and Thursdays are the best days to e-mail, regardless of industry sector. Magazine e-mail marketers apparently are following that advice, with Tuesday showing higher e-mail volume than any other day of the week (8,119 e-mails since January 2009) and Thursday close on its heels with 7,809 e-mails.
Wednesday is a close third, with just 200 fewer e-mails than Thursday. Otherwise, a 31 percent drop-off is seen on Friday, before the bottom predictably drops out on weekends (which lags 83 percent behind the week's average). PE
Ethan Boldt is chief content officer of DirectMarketingIQ.com and oversees the creation of premium products, including special reports (on such topics as e-mail, direct mail and social media), industry sector reports (such as the first-ever report on the magazine publishing industry), how-to guides (such as e-mail creative) and company profiles.