A Guide to Digital Ad Acceptance
Unacceptable ads are beasts; for your sanity, take it upon yourself to train their creators, moving—even if it's slowly—up the food chain ranking, little by little.
Possible premium charges for unacceptable ads can range between 25 and 75 percent.
The state of affairs
As a publisher, it is your responsibility to educate your advertising base and do whatever is within your means to train them to create better digital advertising for your publication. While the industry moves forward to attain those lofty file standards set by the DDAP, we also need to recognize that for the immediate future, the "bottom feeders" will continue to feast on the smaller publisher. Perhaps armed with a rating system, we can bring some order to the anarchy.
Michael Weinglass is vice president of manufacturing and production for Easy-riders, Agoura Hills, CA.