A Launch for the Global Community
"Obviously, we create our edit pages here and with World Color Digital Services right here in our building, we're literally sending PDF files from the third floor down to the basement," Pallans explains.
Electronic file transfers to prepress are facilitated by a T1 line and a WAM!NET connection. Along with the PDF files, the prepress vendor receives a hard proof for on-site comparison to the transmitted file.
"They do check everything on the screen to make sure everything is correct before they transmit to Effingham," explains Production Manager Alan Biederman. "It takes a little bit longer to do that but, so far, everything has gone through just fine."
Biederman appreciates the permanence and stability of the PDF file format. He feels that it provides him with a secure method for the CTP workflow, noting that: "Forbes has been using (PDF) for a couple of years already. We've had no problems with it."
Accepting the challenge
The most difficult challenge from a production perspective, according to both Pallans and Biederman, was to change the mindset of the Forbes staff.
"We consider ourselves to be newsworthy, and we have to get the publication overseas and on the newsstands very fast in order to be competitive. We have very tight closings now, so we had to work to change the editors' philosophy—pages cannot be late," Pallans states flatly.
"From management, the edict has come: There will be no excuses for being late. And the editors have followed this, as have the art directors and everyone else."
Constant communication has helped achieve scheduling goals, Biederman points out. Meetings between the production and editorial departments are on-going throughout the production cycle, which allows everyone involved to stay up-to-date on closings and the status of finalized pages.
Those pesky ads
The next monumental challenge Forbes faced was how to handle overseas advertisers. According to Pallans, Forbes Global Business & Finance receives no digital ads. Zero. Nada. None. Obviously, this adds another dimension to the creation of a CTP edition.