AppWatch: A Look at What Publishers Are Launching in Mobile Apps
Martha Stewart Taps Your APPetite
App: Martha's Stewart's Everyday Food
Produced by: Martha Stewart Living Omnimedia Inc.
App Details & Features:
Can't get enough Martha Stewart on your TV, print publications, books, bath towels, dinnerware, etc.? Well, now you can get more Martha wherever you are. Martha's Everyday Food recently launched its App for the iPad bringing "quick, delicious, and family-friendly recipes to life with innovative features and functionality, including videos, slide shows, audio, animation, scrolling recipes, as well as the ability to share recipes with family and friends via e-mail and shop directly from the touch screen."
Anna Last, Everyday Food's editor-in-chief, explained on the publication's website that the app is "packed with interactive features that let readers tap and swipe their way from the supermarket to the kitchen for a richer experience than ever."
The app includes a complimentary January/February issue where "readers can build an interactive recipe library" including "74 email-ready recipes, 14 videos, 3 slide shows, and more." Martha's Everyday Food also is offered as an iPhone app. PE