Stock Image Services: A Clearer Picture
He admits the company’s model has come under fire for its cheap prices more than once by others in the stock image industry, but he believes iStockphoto fills a need in a previously overlooked market. “We think we’ve created a new market for stock photography that just didn’t exist before. It was just unfathomable for [some companies] to buy a [stock image], so they used bad clip-art from inside [Microsoft] Word. Now, all of a sudden, for $1 or $3, they have an unbelievable image that they can work into their marketing [campaign],” says Thompson.
One red flag for potential iStockphoto users is the issue of copyright and trademark infringement. The site accepts photos from many unknown photographers and admits it does not check the source of the content. Any liability is then passed on to the person using the images, by way of user agreements.
Access Stock photos From Indesign or photoshop
Adobe Stock Photos, launched one year ago, offers art directors and designers a single interface from which to browse a diverse database of stock photography. It includes more than 650,000 images from numerous traditional stock distributors including Getty Images, JupiterImages, Masterfile, Blend Images, Stockbyte and others, making it even easier for users to find the right image without leaving the Adobe application (Photoshop, InDesign, Illustrator, etc.) they are using.
“I don’t really think there’s anything else out there like it,” says Stephanie Lewis, manager of publications and graphic design at the American String Teachers Association, a non-profit group catering to string orchestra teachers, performers and enthusiasts. “[Before Adobe Stock Photos], I was going from site to site. I have a list of bookmarks that I’d have to go through and search [to find an image].
“Adobe Stock Photos is so convenient because … it pulls from all of the major stock photo sites. … It saves me a lot of time, which in turn saves us a lot of money.”