A New Benchmark for the Top Magazine Printers
I will tell you why my favorite printer is my favorite. Management! Yep, that is right. I seek a printer with enthusiastic and extremely attentive management. I love great management. Most plants have good management. Some have very good management. And every now and then there is a plant with terrific management.
The sad thing is terrific management is a highly movable target. For whatever reason, as times change, so does management. And as that happens, so does my favorite printing plant.
5 Criteria for Great Management
What is it that I look for in great management?
1 I expect great management to be totally involved and understand the process, not from an ivory tower, but from the perspective of the pressroom floor.
2 I expect a commitment and readiness for ongoing reinvestment in the information-distribution process, sometimes referred to as printing and publishing.
3 I expect a dedication and willingness to change thoughts, processes and, with that, a headset for rapid deployment of the same.
4 I expect great management to have the proper respect and support of their customer service representatives (CSRs). A great CSR team with proper management support is like manna from Heaven. Conversely, poor management support of the CSR process is like dealing with the devil. Both the good and the bad come directly from management and management style.
5 The last is an intangible. The closest I can get to describe this "thing" would be chemistry. There is, at times, a unique and wonderful chemistry between the publisher's representatives and the printer's personnel. I attribute this chemical reaction to management. If all the players are positioned properly, then all it takes to ignite it is the catalyst of great management. It is an exhilarating experience when that happens.
So, with all that said, do you have a favorite printer? How do you feel about your printer's management? If you could, would you like to replace it? And while we are on the subject, how do you feel about your publication's management team? If you could, would you replace it as well?