BoSacks: No B.S.: A Paine-ful Lesson
"These are the times that try publishers' souls. The summer publisher and sunshine reader will, in this crisis, shrink from the service of their business; but he that stands by it now, deserves the love and thanks of every reading man and woman. The tyranny of the tablet and the Web, like hell, is not easily conquered. Yet we have this consolation with us—that the harder the publishing conflict, the more glorious the eventual triumph. What we have obtained too cheap, we esteem too lightly. It is dearness only that gives everything its value. Heaven knows how to put a proper price upon publishing and its goods, and it would be strange indeed if so celestial an article as reading on paper-based products should not be highly rated.
Apple Corp., with an army to enforce its tyranny to publishers everywhere, has declared that she has a right not only to make 30 percent profit on any and all, but 'to BIND us in ALL CASES WHATSOEVER'—and if being bound in that manner is not slavery, then is there not such a thing as slavery upon earth."
—Thomas Paine as interpreted by BoSacks
Oh yes, my friends, these are the times that try a traditional publisher's soul. And the terror of the tablet and usury of the 30 percent demands on traditional profit will not be fading anytime soon.
A recent Morgan Stanley report stated that tablet demand is still greatly "under-appreciated," and that shipments could reach at least 100 million units by 2012. Morgan Stanley also reported:
• Two-thirds of companies expect to allow tablets on their networks within a year;
• Consumer interest in tablets is even greater outside of the United States; and
• Users are moving beyond Web surfing, e-mail, games, video and applications to content creation on their tablets.