Success magazine publisher Joseph Guerriero scoffs at comparisons to traditional business publications. His new magazine, he says, offers unique editorial, balanced in its content and geared toward an overlooked market.
In order for his mag to live up to its name, the 47-year-old had better be right. The premiere issue launches June 6 with a planned rate base of 650,000, primarily being distributed to business seminar attendees. The magazine also will be available at newsstands for a cover price of $4.95.
Guerriero says Success is the first magazine directing readers toward high achievement in both a business and personal setting. He cites a survey that says 70 percent of professionals don’t believe they have a positive balance between work and life. He plans to offer “tools, tips and tactics” to reverse this trend. He also asserts that today’s business publications don’t accurately reflect the gender ratio in corporate America. His pages will.
Launch date: June 6, 2006
Target audience: Businesspeople seeking success and balance in the office and at home
Fast fact: Published by a group of private investors
Q&A with Publisher Joseph Guerriero
Q: How will Success differ from other magazines read by the typical businessperson like BusinessWeek, Forbes or Kiplinger’s?
A: I think our content platform is entirely different from what is presently out there. Really, Success magazine is designed to inspire and guide motivated businesspeople to lead truly successful lives both professionally and personally. That means that most of our content is really going to be at that intersection of business and how your personal life and behaviors inform your business philosophies. In this day and age, when fewer and fewer workers are asked to do more and more at corporations, how do you go about balancing those work issues with those home issues? … We all deal with them on a daily basis and … it’s quite a challenge for a number of Americans. It’s a challenge that businesspeople are looking to get some help with, and our goal is to provide them with the tools, tips and tactics to become more successful on both fronts.