A Tale of Two Industries
To achieve this goal, publishers will have to build-in some extremely compelling value-added services to the market. A user will perhaps have more choices or search capabilities. Bundling of wireless access will differentiate digitally published materials from hard copy relatives. If the industry can successfully integrate these accessories for published materials, digital publishing will have a good chance of succeeding in the consumer market.
To ensure profitability and success in the digital publishing industry, publishers, authors, e-tailers, retailers, software and hardware providers must continue to work together to incorporate standards that allow for flexible business models and rely on the experience and expertise of each industry, whether traditional or digital publishing. Protection of content relies on professional outreach and education, ensuring that intellectual property will continue to be preserved and valued within every domain.
Patrick Campbell is the CEO of New York City-based Magex .