A Trend to Spend
Graphic designers lead this category with 27 percent of those surveyed acknowledging their plans to purchase systems based on the Macintosh platform. Corporate designers weigh in at 20 percent. Advertising agencies and commercial photographers tie, each with a 17-percent representation. Book and magazine publishers contribute to 14 percent of the category.
For a closer look at market percentages, refer to the "Macintosh, PowerMac Workstations" chart, below.
The new kid on the block
While Apple evidently holds strong in creative markets, Windows 95/98 and NT workstations are finding their way into the print production market, as well. The TrendWatch survey reports that nearly 3,400 creative firms plan to purchase Windows 95/98 workstations by the year's end, while 1,600 firms report plans to purchase Windows NT machines.
Of those planning to acquire Windows 95/98 systems, advertising agencies make up the bulk of the category with 25 percent. Corporate designers follow suit with 18 percent; graphic designers rank next with 17 percent, followed by publishers (16 percent) and commercial photographers (15 percent). The balance of the category was almost equally distributed between illustrators (4 percent) and catalog publishers (5 percent).
Other high-tech toys
Workstations are not the only technologies on the wish lists of creative firms this year. The TrendWatch report notes that more than 3,300 creative firms plan to buy broadband telecommunications solutions. More than 6,800 firms plan to buy one or more digital cameras for print production; more than 14,000 establishments will buy digital color proofers, and nearly 9,000 survey participants will purchase color scanners.
For more information about TrendWatch's 1999 Creative Atlas, visit the company's Web site at www.trendwatch.com.