E-Media Strategist: No Silver Bullet for Online Success
Of course, any strategy or technology is only as good as our ability to execute it successfully—not just in development, but in content creation, production, promotion and sales. Here, again, is where we can become distracted. As you develop your online business and execute your strategy, you will be bombarded with new ideas, new trends and new examples of what other publishers are doing. Don’t let yourself become distracted here either. Focus on executing your fundamental business better than anyone else, and ignore 90 percent of everything else that comes your way.
I realize this advice runs counter to the “gotta try it first and be there first” mentality that seems to dominate our industry these days, but a simple online strategy with solid focus and execution will always be better for your business than being constantly distracted with the latest trends and technology.
Eric Shanfelt is president and founder of eMedia Strategist Inc., an e-media consultancy. He previously served as executive vice president of eMedia for Aspire Media and senior vice president of eMedia for Penton Media. Shanfelt’s extensive e-media background spans 17 years, and he specializes in practical, revenue-generating strategies for publishers. Visit his blog at www.eMediaStrategist.com.