AARP, Publishers Weekly Team Up With Partnership
AARP Publications and Publishers Weekly, a trade magazine for the book industry, today announced a multi-year strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. The joint effort enables both AARP Publications and Publishers Weekly to expand their offerings to the book industry and AARP’s 38 million members through this unique multimedia platform, effectively targeting the 50+ demographic.
As part of the relationship, AARP Publications will work with Publishers Weekly on a variety of joint promotional efforts—both online and across their respective print publications—that will involve content sharing and/or licensing agreements based on the specific project. These efforts will also be executed through events and sponsorships throughout the country beginning with a co-sponsored book industry event at the 2007 Book Expo America, currently taking place in New York.
“AARP members are the largest segment of loyal book readers in this country, as well as the largest group of book buyers—of both fiction and nonfiction—purchasing about one in every seven books sold in the U.S.,” says Cathy Ventura-Merkel, director of AARP Publications. “We are thrilled to be working with Publishers Weekly and bringing our members the most authoritative voice in the book industry through the magazine’s extensive database of book reviews, its relationships with high-profile authors, and its involvement in key book-publishing events.”
AARP Publications and Publishers Weekly’s first joint content sharing initiative, “Books for Grownups,” is a list of books that speak to the boomer demographic published on AARP The Magazine’s online book portal and Publishers Weekly’s Web site (http://www.publishersweekly.com). This bimonthly list of recommendations is selected by Sara Nelson, editor-in-chief of Publishers Weekly, and Hugh Delehanty, editor-in-chief of AARP Publications and will consist of 15 titles in the categories of fiction, non-fiction, and how-to.