About.com Launches Online Advertising ‘Guidesite’
About.com, an online network of guides owned by the New York Times Co., announced this week the launch of onlineadvertising.about.com, a site offering education and trend insight for interactive advertising professionals.
About.com’s online advertising “guidesite” will be overseen by Cory Treffiletti, an online advertising veteran and columnist, and will aim to help users understand the fundamentals of online advertising. The site will offer information on online advertising measurements and delivery, advice on finding a job in online advertising, choosing an agency partner and behavioral targeting of online ads.
“The development of [site] was a natural step for About.com,” says Scott Meyer, president and CEO of About.com. “We are confident the industry will find it to be a vital resource in helping to more easily navigate the daily ins and outs of working in online advertising.”
About.com is one of the 15 most visited Web sites in the U.S., averaging 34 million monthly visitors, according to Nielsen/NetRatings.