Access Intelligence Acquires Cynopsis Media
(Press Release) ROCKVILLE, MD, July 5, 2011—Access Intelligence announced today the acquisition of Cynopsis Media LLC, the publisher of daily and weekly eletters for the television, digital media, kids marketing and sports media businesses. This marks the third acquisition in the past six months for Access Intelligence, which has considerably strengthened its leadership position in the media and communications markets by investing in strategic acquisitions while enjoying rapid growth with its existing brands.
Cynopsis Media publishes the Cynopsis daily covering the latest news in the TV business; Cynopsis Digital, Cynopsis Kids and the just-launched Cynopsis Sports. Additionally, it is one of the leading publishers of classified jobs in the TV industry through the Cynopsis Classified Advantage, and its Web site, cynopsis.com, is the business executive's destination for news, video, jobs listings and more covering the TV, entertainment, kids and digital markets.
Access Intelligence, an integrated media company serving a global audience, delivers award-winning business intelligence to executives in the media, communications, healthcare, aviation, energy, defense and chemical markets through conferences, trade shows, networking events, publications, books and emedia offerings.
Cynthia Turner, a TV business veteran who founded Cynopsis in 1997 and grew the readership to nearly 150,000 subscribers in 53 countries, will serve as the Founder and Publisher of the Cynopsis Group under the leadership of Diane Schwartz, senior vice president of Access Intelligence's Media and Communications Group.
"We have known Cynthia for years and have always been impressed with the success and rapid growth of her business," said Schwartz. "Her core television property rounds out our Cable Group and her launches provide very high quality platforms for expansion into two hugely important vertical marketing sectors -- children and sports."
Noted Turner: "I'm delighted to be partnering with Access Intelligence, and the incredible AI team, who are committed to growing the Cynopsis brand. Utilizing the much larger AI platform, we will be able to extend Cynopsis beyond the business of eletters into several new areas, providing me and the Cynopsis team with an extraordinary and exciting opportunity to reach further than ever before."
Peloton Media Advisors, LLC was the exclusive advisor to Cynopsis Media, LLC on the transaction.