Access Intelligence Acquires Cynopsis Media
(Press Release) ROCKVILLE, MD, July 5, 2011—Access Intelligence announced today the acquisition of Cynopsis Media LLC, the publisher of daily and weekly eletters for the television, digital media, kids marketing and sports media businesses. This marks the third acquisition in the past six months for Access Intelligence, which has considerably strengthened its leadership position in the media and communications markets by investing in strategic acquisitions while enjoying rapid growth with its existing brands.
Cynopsis Media publishes the Cynopsis daily covering the latest news in the TV business; Cynopsis Digital, Cynopsis Kids and the just-launched Cynopsis Sports. Additionally, it is one of the leading publishers of classified jobs in the TV industry through the Cynopsis Classified Advantage, and its Web site, cynopsis.com, is the business executive's destination for news, video, jobs listings and more covering the TV, entertainment, kids and digital markets.
Access Intelligence, an integrated media company serving a global audience, delivers award-winning business intelligence to executives in the media, communications, healthcare, aviation, energy, defense and chemical markets through conferences, trade shows, networking events, publications, books and emedia offerings.
Cynthia Turner, a TV business veteran who founded Cynopsis in 1997 and grew the readership to nearly 150,000 subscribers in 53 countries, will serve as the Founder and Publisher of the Cynopsis Group under the leadership of Diane Schwartz, senior vice president of Access Intelligence's Media and Communications Group.
"We have known Cynthia for years and have always been impressed with the success and rapid growth of her business," said Schwartz. "Her core television property rounds out our Cable Group and her launches provide very high quality platforms for expansion into two hugely important vertical marketing sectors -- children and sports."
Noted Turner: "I'm delighted to be partnering with Access Intelligence, and the incredible AI team, who are committed to growing the Cynopsis brand. Utilizing the much larger AI platform, we will be able to extend Cynopsis beyond the business of eletters into several new areas, providing me and the Cynopsis team with an extraordinary and exciting opportunity to reach further than ever before."
Peloton Media Advisors, LLC was the exclusive advisor to Cynopsis Media, LLC on the transaction.
The acquisition marks Access Intelligence's continued investment in high-performing and premier properties with engaged audiences and best-in-class products and services. In February, Access Intelligence acquired Red7 Media, which serves the events and media business through Event Marketer, Expo, Best Events, Folio and Audience Development. In January 2011, AI acquired OR Manager, the leading media brand and annual educational conference and trade show for operating room executives, managers and hospital directors.
Cynopsis Media rounds out Access Intelligence's Cable portfolio, adding a robust eletter business to its fold, and expanding into the fast-growing sectors of sports and kids marketing and entertainment.
"Cynopsis and the Red7 integrated media company have established AI as a major player in the media and marketing sector and OR Manager's integrated media base has enhanced our healthcare portfolio," said Don Pazour, president and CEO of Access Intelligence. "We expect to continue an aggressive plan of organic and acquisition growth across these two core groups within the company."
About Access Intelligence
Access Intelligence, a portfolio company of Veronis Suhler Stevenson, is a b-to-b media and information company headquartered in Rockville, Md., serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include Contexo Media, Dorland Health, CableFAX, Communications Technology, PR News, Folio, Media Industry Newsletter; Best Events, Defense Daily Network, AviationToday, Cable360 and Studio Daily; Power, Chemical Engineering and Via Satellite magazines. Market-leading shows include Satellite 2011, LDC Trade Forums, Electric Power, Energy Ocean, Offshore Communications and Managing Today's OR Suite tradeshows. Access Intelligence also produces executive conferences for the healthcare, PR, media, cable, energy and defense markets.
About Veronis Suhler Stevenson (VSS)
VSS is a private equity and mezzanine capital fund management company dedicated to investing in the information, education, media, communications and business services industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and mezzanine funds have invested in 67 platform companies, which have in turn completed over 300 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values totaling over $14 billion.
About Peloton Media Advisors, LLC:
Peloton Media Advisors, LLC is a boutique merger and acquisition advisory firm exclusively focused on the media and entertainment sector. The firm provides financial advisory and capital raising services in connection with mergers and acquisitions, restructurings and other strategic matters. Peloton Media Advisors, LLC is led by its Managing Principal, Damian Riordan and is based in Larchmont, NY.