Access Intelligence Acquires Marketing Brands from Penton
“We are very excited to be joining Access Intelligence to create an even more valuable set of resources for our clients. The combination of Chief Marketer and Multichannel Merchant with the added assets provided by Access Intelligence, such as Event Marketer and LeadsCon is a powerful combination,” said Bacon.
The acquisition marks Access Intelligence's continued investment in content-rich properties with highly engaged communities. In the past 18 months, Access Intelligence completed acquisitions in the media/marketing and healthcare sectors, including that of LeadsCon, which serves customer acquisition marketers thorough a twice a year trade show and the brands DM Confidential and LeadsCouncil; Red7 Media (which includes Event Marketer and Folio); OR Manager, which presents one of the largest trade shows serving operating room executives; and Cynopsis Media, with advertising-driven e-letters serving the TV and digital communities.
Source: Press Release