Active Interest Media Inc. Buys Backpacker Magazine
Active Interest Media Inc. (AIM) has acquired Backpacker magazine from Rodale, AIM’s president and CEO Efrem “Skip” Zimbalist III announced recently. The new acquisition adds to AIM’s portfolio of enthusiast magazines, consumer shows, books and Web sites. Terms of the transaction were not disclosed.
Founded in 1973, Backpacker is the leading backpacking magazine in the country, with a circulation rate base of 340,000.
Zimbalist, whose previous experience includes a post as CEO of Times Mirror Magazines, says, “Backpacker is an excellent magazine with outstanding future growth potential, and represents the best kind of properties we seek to acquire. With its dedicated readership, growing circulation and advertising revenues, Backpacker is the leading multiplatform brand for the outdoor enthusiast.”
“The sale of Backpacker will allow Rodale to focus its resources on long-term growth and further strengthen the position of its business and brands in the health, fitness, and wellness space,” said Steven Murphy, president and CEO of Rodale. “Active Interest Media, which focuses on niche enthusiast markets, provides a strategic home for Backpacker as it fits well within AIM’s portfolio of titles.”
Jonathan Dorn, editor-in-chief of Backpacker, will join the AIM team.