Active Interest Media Selects IMS
Martin Hochstein, President of IMS, is pleased to announce that Active Interest Media has recently moved their lead generating business for 6 of their 10 magazines (American Cowboy, Building Systems, Log Home Design, Log Home Living, Timber Home Living, and Vegetarian Times) to the company.
Andrew Clurman, COO of Active Interest Media, said, “The synergy of combining our ad tracking data with lead generating data insures that we get a bigger ‘bang for our buck’. The sales force now has integrated information to help drive our advertising revenue. This, combined with the innovative suite of IMS lead generation products, brings our many different lead generating activities into a single reporting and fulfillment system.
Hochstein continued. “It’s always nice to announce a new client. This one was particularly sweet as it came as a result of a hotly contested competition between us, the incumbent supplier, and another of our competitors.”
For more information please call Martin Hochstein at 1-800-263-0669