Adobe Announces New Product Features, Publishing Partners at New York Event
Adobe Systems announced several new features and publishing partners for its Adobe Digital Publishing Suite at an event today in New York.
The features, aimed at larger publishers with multiple brands, include workflow upgrades, new animation and social sharing features and expanded font selection, as well as the ability to publish directly to the iPhone.
At the event, held at the Morgan Library Auditorium, Adobe's new animation feature for HTML5, Adobe Edge, was demonstrated on Fast Company magazine. The animated content can be placed in Digital Publishing Suite applications using InDesign to "create custom interactivity that increases engagement with editorial and advertising content," according to a company press release.
Wenner Media announced its new iPad app for Us Weekly created with the Digital Publishing Suite, available May 17. The app features a number of interactive features, including social sharing on Facebook, Twitter and e-mail from directly within the app.
Alternative layout functionality in Adobe Creative Suite 6 (integrated with the publishing suite) will "transform publishing workflows by allowing content creators to significantly reduce the amount of time required to publish content," according to the press release. This was explained at the event by Bill Marr from National Geographic magazine, who demonstrated how Adobe Creative Suite 6 allows for faster production, partly through integration of InDesign layouts.
"There used to be three different InDesign layouts for tablets, smartphones, and e-readers. Now it's a single layout," said Lynly Schambers-Lenox, group product marketing manager, digital publishing at Adobe Systems. "Publishers can use page layout rules to scale down an image or reduce the size of a column," allowing them to "radically automate what they have to do [and] quickly optimize content for multiple devices and resolutions."
Also announced today were extended free font rights, enabling Adobe to bring a broader typography palette to its workflow system, and the integration of the most recent MPA guidelines for metrics that most accurately reflect digital readership. Conde Nast's Scott Dadich demonstrated how the New Yorker might look on an iPhone or iPod Touch utilizing the Digital Publishing Suite, showing off an easy-to-read cartoon gallery.