Adobe Announces Promising Circulation, Reader Engagement Data
In particular, the ability to preview a magazine's content before purchase seems to be great (and common sense) improvement. Much like a reader browsing the pages of a magazine at the newsstand, if the publisher enables the feature, readers can preview content to base their purchasing decision on.
Publishers have been seeing a lot of attrition between the time users downloaded the shell app to the time they could purchase an issue or a subscription. Roman says that this abandonment rate is decreasing and publishers are seeing healthy conversion rates; roughly 10 - 15 % of people who preview convert to a single issue or subscription.
Adobe has published a best practices white paper (download here) to assist publishers in taking full advantage of DPS features to generate awareness, collect data, formulate optimal pricing and subscription offers and maximize readership and purchase conversion.
Adobe also announced today that in Q1 2014 it will publish the technical specification for the .folio format for digital magazines under a free license. Adobe hopes this will accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.