Martha Stewart Living Celebrates Anniversary with Digital Issue
(Press Release) SAN JOSE, Calif, November 11, 2010—Adobe Systems Incorporated today announced that Martha Stewart Living's debut digital publication was delivered using tools from the recently announced Adobe Digital Publishing Suite. The result, a special 20th anniversary digital issue of Martha Stewart Living, subtitled "Boundless Beauty," is now available for the iPad through the Apple App Store.
Created with Adobe's digital publishing technology, Martha Stewart Living's edition for the iPad re-imagines for the digital age one of the world's most recognized mass-market consumer lifestyle titles. Featuring all original content, the app brings together the inspiring ideas, practical "how-to" information and beautiful photography that distinguish the Martha Stewart Living brand. Innovative functionality includes scrolling recipes, slide shows, videos, audio, animation, panoramas, access to Martha's Twitter feed and more, to create an immersive, cinematic experience.
Kevin Lynch, chief technology officer, Adobe, said: "Our work with the talented design team at Martha Stewart Living has resulted in an experience that combines the best aspects of the print magazine with the unique interactivity that is only possible through digital technology. Through Adobe technology, communicators like Martha Stewart can make the transition from print to digital while preserving and even enhancing the fine imagery and design fidelity that their readers have grown to love and expect."
Gael Towey, chief creative and editorial director, Martha Stewart Living Omnimedia, said: "The launch of our new digital magazine is an exciting moment for us. Our app is the culmination of a tremendous creative effort as we worked closely with Adobe to push the limits of what is possible on the new tablet devices."
Adobe's pioneering work with publishers, including Martha Stewart Living Omnimedia and Condé Nast, helped Adobe define a new set of hosted publishing services and tools that comprise the Adobe Digital Publishing Suite. Built on the foundation of Adobe Creative Suite and Adobe InDesign CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting. As other devices come to market, publishers can use Adobe's tools and workflows to create and distribute digital publications across multiple devices and platforms. Additional information is available at http://adobe.com/digitalpublishing and on the Digital Publishing blog at http://blogs.adobe.com/digitalpublishing.