Adobe, MPA Release New Digital Readership Standards
Adobe announced plans today to advance the measurement of digital magazines readership. Adobe and the MPA worked together to develop four new standardized audience metrics that will be integrated into Digital Publishing Suite.
A lack of consistency of reader measurements and methodology across different devices and platforms has hurt advertiser confidence in the medium. This standardization will hopefully build confidence in digital ad buys.
The new standards are designed to measure such parameters as number of tablet readers per digital magazine issue, total number of sessions per issue, total amount of time spent per reader per issue and average number of sessions per reader per issue. The metrics were developed by a coalition of major publishers, the MPA, technology providers and the implementation methodology will be shared with other tablet publishing software vendors in order to encourage adoption of the standards. (Read more about the reader metrics here.)
On that note, there's plenty on the agenda at our Publishing Business Conference & Expo that relates to these developments and the growing legitimacy of digital editions. The magazine tract features the Mobile & Digital Magazine Symposium as well as the PBC Smackdown, where industry pundits Bob Sacks and Samir "Mr. Magazine" Husni reprise their legendary debates over the future of publishing.
Come and join the conversation.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.