Press Release: Adobe Publish Coming in Summer 2015
On March 23, 2015 at the Digital Innovators Summit in Berlin, we announced that we will bring Adobe Publish to market in Summer 2015. Adobe Publish is a platform that builds upon the foundation of Adobe Digital Publishing Suite (DPS) to bring the next generation of mobile app publishing. It will allow our customers to make mobile apps for phones and tablets without requiring development and to produce and distribute great content in simple, cost-effective and modern ways.
In May, it will be five years since Adobe and Conde Nast brought Wired to the iPad. The goal then was to produce a beautiful interactive digital publication to a new and magical device. We were successful with our partners in achieving that goal. From there, we built a product, Adobe Digital Publishing Suite, that has since enabled the launch of thousands upon thousands of apps and has delivered hundreds of millions of publications (.folios) to tablets and phones to people around the world. The mobile market is unquestionably better because graphic design and marketing talent have participated directly in these mobile experiences through our software.
What we have all learned over the last five years is that app users want a beautiful and immersive experience, but they also want content delivered regularly and continuously in a way that feels crafted and designed for mobile devices. What prompts someone to take their phone out of their pocket and launch an app? Fresh content on a device presented in a fantastic way.
The process of working with Fast Company to launch a new app on the App Store helped us hone our understanding of what a modern mobile experience should be and how we could build tools and capabilities to deliver that experience. And, so far so good. The market reception to the Fast Company app has been fantastic.
So, what is Adobe Publish? There are three main tenets of the product:
- Apps on all major mobile platforms for phones and tablets without requiring any development skills. The experience of those apps should be immersive and elegant and bring audience directly into content that is well organized and inherently feels like what a mobile experience should be.
- Adobe Publish customers can create, organize and deliver content in a way that is extremely flexible, simple and cost-effective.
- Enterprise-grade administration tools that are flexible enough to allow any enterprise, media company or university to organize all of the people who are involved in producing these experiences in a way that make sense. Designers, writers., marketers, producers, data analysts or outside agencies will get the flexible workflows they need to deliver amazing content into Adobe Publish apps.
For details on Adobe Publish, see my colleague, Mitch Green’s presentation from the Digital Innovators Summit in Berlin: Preview of Adobe Publish
A couple of additional notes. Existing Adobe Digital Publishing Suite customers will get access to Adobe Publish as part of their existing license. New customers will get access to both Adobe Publish and Adobe Digital Publishing Suite.
When we launched five years ago we were continuously amazed by what our customers produced with our product, app after app, publication after publication. Just like then, we can’t wait until you get your hands on Adobe Publish and produce experiences for mobile that we can’t even dream of.