Adobe and Yahoo Announce Beta Launch of PDF Ads
Adobe Systems and Yahoo announced yesterday that they have partnered to produce Ads for Adobe PDF Powered by Yahoo!, an opt-in service enabling online publishers to include timely, contextual ads next to Adobe Portable Document Format (PDF)-based content. The service has the potential to offer readers access to more free content, enhanced with ads that match their interests. The program is available now in beta form, is free of charge, and does not require the purchase or installation of any software.
Just as publishers are able to generate revenue from paid advertising on their Web sites, this program will enable them to run contextual, text-based ads alongside Adobe PDF content.
“By partnering with Yahoo on this innovative advertising service, we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience,” said Rob Tarkoff, senior vice president, corporate development at Adobe.
“This partnership with Adobe creates a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers, and helping deliver additional relevant content to consumers,” said Todd Teresi, senior vice president, Yahoo Publisher Network. “Creating new value with ads in Adobe PDFs is a natural step forward in Yahoo’s ongoing strategy to enable an array of digital connections between advertisers, publishers, and consumers.”
Publishers already committed to participating in the beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation, Reed Elsevier and more.
“The unique combination of Adobe PDF and Yahoo ads presents a new way of generating revenue from many of our existing products,” says Allen Fear, director of online content at InfoWorld. “We are excited about the opportunity to work with Adobe and Yahoo! on what we believe is a solution that significantly enhances the value of PDF distribution.”