AdSEND Adopts Websend as Next Generation Technology and Business Platform
Cranbury, NJ September 16, 2008 -- AdSEND, a division of Vio Worldwide, announced a major upgrade to its core print advertising pre-flight, proofing and delivery technology that will have a significant impact for its customers worldwide and the AdSEND business as a whole. In an exclusive agreement, AdSEND has licensed the innovative Websend browser-based solution for the US, UK and Canada from Websend (part of the Omnilab portfolio of companies).
Tens of thousands of users around the world rely on AdSEND to streamline and enhance their digital supply chain. Advertisers and their suppliers use AdSEND solutions for automating ad creation, proofing and delivery; and publishers benefit from AdSEND’s ad checking and managed reception.
"The partnership with Websend was an important strategic decision for AdSEND and will provide the publishing and advertising industries with the most powerful and flexible ad management and delivery solution possible," said Al Edwards, President of AdSEND. "We fundamentally changed our platform in order to support our growing customer base and their desire to shift to a SaaS (Software as a Service) model. By implementing the technically advanced Websend as our core technology we can offer considerable benefits and value to advertisers and publishers through a highly automated web-based advertising preflight and delivery system. The new platform is backed by Websend’s considerable R&D resources and provides a powerful foundation to develop the AdSEND service to meet our customers' media needs."
By moving to a fully centralized web-based system, both high volume and occasional users will find it very easy to register and immediately use the AdSEND system from any web browser -- neither downloads nor desktop software are required. Advertisers simply log on and follow the simple steps to upload ads, preflight, size check, proof and send to the selected magazines and newspapers, ensuring that every ad meets the correct publisher’s specification. The service can also provide automated corrections according to publication specifications, including ink weight conversion and image resolutions, which are all controlled through the one interface.