Global Ad Spending Down 7 Percent
Global ad spending fell 7.2 percent during 2009's first quarter, according to Nielsen's Global AdView Pulse. Ad spending in the U.S. alone fell 12.7 percent.
“The effects of the global financial crisis have certainly caught up with the ad sector in this latest quarter, especially in North America and Europe where virtually all of the territories we reported on recorded negative growth,” said Ben van der Werf, managing director, Global AdView at Nielsen. “Even China, which usually sees a boost in ad spend during the Chinese New Year, posted subdued growth for the quarter.”