Adweek to Decrease Print Frequency, Expand Online Efforts
Nielsen Business Media’s Adweek announced this week that the magazine will decrease its frequency from 47 issues to 36 issues, while expanding its digital offerings.
“Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires,” said Sabrina Crow, senior vice president of the media and marketing group at Nielsen Business Media. “While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by relaunching Adweek.com to maximize the value we provide our community …”
The change in frequency will begin in the first quarter of 2008, she said. Other than the mention of the relaunch of Adweek.com, Crow did not disclose details on the brand’s digital enhancements.
The announcement comes just a few days after Greg Farrar officially assumed his post as president of Nielsen Business Media following the death of Bob Krakoff.