Press Release: ALC B2B Expands Size & Reaches New, Emerging Sectors
April 27, 2015 PRINCETON, NJ - ALC B2B has completed an extensive update of its next generation Business Decision Makers database, which now totals nearly 24 million contacts at more than 4.5 million companies. In addition to an expansive increase in file size, ALC B2B presents deeper granularity with targeting data tied to hundreds of individual and firmographic attributes. With this release, ALC B2B also offers greater visibility into new and key industry sectors as well as executive and managerial functions of growing importance.
"The marketplace has seen incredible change in recent years and we make sure that ALC B2B keeps pace," states Fran Green, President ALC Smart Data Solutions. "We study business trends to identify emerging markets, new titles, virtual companies, and growth areas. By continually uncovering new, unique sources, we ensure that our data is relevant and timely. That's a key difference between our approach and that of the other business data sources."
ALC B2B leverages a wealth of exclusive data sources including website content and metadata, purchase information, and the LexisNexis warehouse. As a result, ALC B2B delivers significant growth across many in-demand job functions such as IT, HR, Engineering, and Sales and Marketing. Completely new title segments have also been added such as Chief Purchasing Officer, Web Developer, and Market Development Manager. Actual purchase data by category, recency, and frequency further identifies the right individuals charged with acquiring specific types of products and services.
According to Maryann Posten, VP ALC Smart Business Solutions, "ALC B2B reaches deep within each company to name multiple senior and mid-level contacts. Only individuals determined as qualified decision makers with purchasing authority are included. We also provide unequaled breadth across the business landscape from brand new startups and SOHO companies to Fortune 500 corporations."
ALC B2B is available for numerous marketing applications including: